Pay Per Click Vs Organic Results

Woman working on computer

There is a massive drawback to organic search engine optimization strategy, in that it takes a long time to see results. This is because search engines are very smart, and they are designed to see websites that have been around for say, 5 years, as more credible than websites that have just appeared a week earlier.

This is where pay per click comes in – as it is said that the top organic spot on Google gets around 40% of all clicks, and the top 3 organic Google spots get 70% of all clicks. Those top spots generate a lot of traffic – and this is where pay per click comes in. A pay per click ad will appear on the right-hand side of your Google page When we search something, Google ads will take up whatever position they can at the moment. PLEASE NOTE: When you bid on a keyword in pay per click, you need to make sure that you have no more than 10 seconds to grab the ranking – if you do, the ranking will go to whoever bids the highest price.

It is a complete waste of money to bid on keywords that generate no traffic – such as the word “coffee”. This word will generate millions of searches per day, but there will be no way for you to bid on it, as it is such a high traffic keyword. If you are planning on using pay per click, make sure that you have a good keyword research tool that can give you the most relevant keywords to your product or service.

What do you need to make your site rank high on Google? 

Well, several things. You need to include your keywords in your title tags, the opening paragraph of your content, your meta description tags, as well as the internal link structure. All of these different things should help your search engine position.

Another thing to drive traffic to your site is to submit articles to the various article directories on the Internet. All you have to do is write about your business or profession, submit the article to the directories, and they will do the rest. But what is the best keyword to use? Well, you can use the main keyword in your title and make sure that the title contains the keyword. Now I bet you are thinking, “How in the world do I learn to use”? Depending on what you are selling or promoting, you might have a checklist in mind. If not, here are some pointers.

Learn how to use a keyword tool

There are quite a few on the market, and they are all free. The main three that come to mind are the free Google Keyword Tool, the free Keyword Suggestion tool from Overture, and the Focus keyword tool from Softnik. All three of these tools are great, and while they are not free, getting access to these tools can be a worthy investment.

Now, once you have these tools on your site, the next thing you want to do is to optimize your content to include the keywords you have chosen. If you are not an SEO expert, do some research and get some professional SEO advice. SEO is a continual process and it is a lot of work, so if you just say “OK” and put the keywords into your content and nothing else – you will never get the ranking you want.

Use the keywords freely, and put them in the title, first paragraph, last paragraph, and sprinkle them in the body of your content. That’s it. You are doing the on-page SEO version of the web speak.

Off-page SEO

This is an in-meaning SEO that is done outside of your website. For example, you are an online Store: Putting together a Blog.

You have a specific niche: maybe you specialize in Christmas presents. So, you write articles about the top things to get on the Christmas list this year, or trends you can’t live without, or whatever. Now, in this particular instance, I don’t have a website so I use a blog. So if I put together a Squidoo lens, as an example, I can put up content on this lens that I want to get ranked highly for in the search engines. There are several ways to do this. There are all kinds of ways to use Squidoo to get your site picked up by the search engines. The search engines like this search engine because it has a lot of fresh content. When people search for a particular topic in Google, they get a lot of results in the search engine. Squidoo, Google, and all the other search engines like fresh content, and that is why Squidoo is so special.